Eva’s Byte #185: Power of Persuasion

An indie author, I expend a minimal amount of energy on marketing and promoting my books, refusing to analyze and strategize Facebook or Amazon ads. It’s a costly exercise by trial and error. Even after reading the scant stories of successful authors who’ve discovered their successful algorithm to earn a lucrative living from writing, I’m not impressed or enticed in the least.

Of sound mind—a dubious claim, I didn’t sign up for becoming an expert in marketing analysis. I’m a writer who firmly believes “word of mouth” is a published author’s best marketing tool for persuading readers to take a leap of faith in purchasing a book.

And, so—whenever possible, I incorporate a snippet from a reader’s review in the ads I create:

Add text to photos – https://picfont.com/

This indispensable marketing tool enables me to compose ads for each of my books, like the one you see in the featured image. Prepped the evening before, I post such an ad in various promo groups on Facebook.

As to their power of persuasion, my burden of proof reverts to the number of Booklinker URL clicks which automatically take potential readers to the Amazon storefront. Hence, it’s catch as catch can.

I’m not faring any better, or any worse, had I heeded a snippet of the marketing advice floating around. As I’ve learned the hard way, failure comes at a price, with little to nothing gained from my own expense. Namely, the revenue from book sales.

*Yet, a picture with testimony has potential for motivating the beholder to take action.

Authors Den: http://www.authorsden.com/evapasco

Goodreads: https://www.goodreads.com/author/show/1270775.Eva_Pasco

Eva Pasco’s Amazon Page: http://www.amazon.com/author/evapasco

 

Blog – Eva’s Byte #153: “Literally” Sucker Punched!

It’s like “99 Bottles of Beer on the Wall”!

 Take one down, throw it away. One less book review today.

The takeaway of Amazon reviews is disheartening for Indie authors who experience sluggish, sporadic, or stagnant book sales. The reward for our slow and tedious uphill climb along this precarious journey is a book review posted by a reader.  Therefore, it’s a shock to discover the removal of a review every now and then, especially when that review is based on a verified purchase. Mind you, nothing but the removal of a 5-Star review will do, while a mean-spirited 1-Star, vitriolic slander-fest holds its ground despite an appeal, and subsequent curt dismissal.

First and foremost, it’s an insult to the reader who takes a leap of faith in purchasing a book and graciously takes the time to write an honest review providing feedback.

Last week, my Contemporary, An Enlightening Quiche, had its reviews whittled down to 28—again! So close to 30, yet so far! My Nonfiction Memoir collection, 100 Wild Mushrooms: Memoirs of the ‘60s, is down to 10.  Each day, I walk the gangplank, on edge, over what I’ll discover that may obstruct my path to the Promised Land of Visibility, purportedly attained after your book gets 50 reviews.

However, the hide of an Indie author is thick to begin with, having pioneered self-publishing on our own terms. Taking away one or more reviews over time can never undermine my integrity as a writer, erode myself self-respect, or devalue the merit badges my books have earned. I also take consolation that many bestselling authors have had few reviews prior to hitting it big.

Sales drive success, not reviews.

Although I’ve yet to strike the mother lode of book sales, like an errant weed poking through concrete, I’m determined to succeed in my own way—one book sale at a time.

Authors Den: http://www.authorsden.com/evapasco

Eva Pasco’s Amazon Page: http://www.amazon.com/author/evapasco

Blog – Eva’s Byte #128: Puttin’ on the Ritz

Perfect fits

Puttin’ on the Ritz

*(From a song written by Irving Berlin, first published December 2, 1929)

During the transition of summer into autumn, there were a number of book contests conducted within the Indie community to recognize read-worthy books in a wide range of genres. Those of us fortunate to win first, second, or third place have anxiously awaited our coveted merit badges to affix on our books.

On behalf of my characters in An Enlightening Quiche, I graciously and proudly display my badge commemorating the 2017 Summer Indie Book Award for “1st Place – Best Contemporary”.  Augusta has nudged me to proclaim the book an “Award-Winning Fiction”.   Definitely a nice ring to the bling!

A shout out to fellow Indie Fab author, Renee Gauthier, courtesy of RM Designs, for puttin’ on the ritz by affixing all the book bling my novel has merited since its first book birthday celebrated on September 20th, including a “Readers’ Favorite 5-Star seal” and “ATAI Fiction Finalist” badge. She not only did that, but created several banners too.

https://www.facebook.com/RMCustomDesigns/

While I may not display my adorned book cover every day, on any single given day, I do cite one of my book’s achievements in an ad, along with the tagline, “Acclaimed Contemporary” or “Award-Winning Fiction”.

In my humble opinion, a published author’s finest achievement is that of enticing our target audience to read our book(s) and leave a review. Thus far, the carbon imprint reviewers have left behind for An Enlightening Quiche have bestowed the greatest honor of all!