An indie author, I expend a minimal amount of energy on marketing and promoting my books, refusing to analyze and strategize Facebook or Amazon ads. It’s a costly exercise by trial and error. Even after reading the scant stories of successful authors who’ve discovered their successful algorithm to earn a lucrative living from writing, I’m not impressed or enticed in the least.

Of sound mind—a dubious claim, I didn’t sign up for becoming an expert in marketing analysis. I’m a writer who firmly believes “word of mouth” is a published author’s best marketing tool for persuading readers to take a leap of faith in purchasing a book.

And, so—whenever possible, I incorporate a snippet from a reader’s review in the ads I create:

Add text to photos –

This indispensable marketing tool enables me to compose ads for each of my books, like the one you see in the featured image. Prepped the evening before, I post such an ad in various promo groups on Facebook.

As to their power of persuasion, my burden of proof reverts to the number of Booklinker URL clicks which automatically take potential readers to the Amazon storefront. Hence, it’s catch as catch can.

I’m not faring any better, or any worse, had I heeded a snippet of the marketing advice floating around. As I’ve learned the hard way, failure comes at a price, with little to nothing gained from my own expense. Namely, the revenue from book sales.

*Yet, a picture with testimony has potential for motivating the beholder to take action.

Authors Den:


Eva Pasco’s Amazon Page:


3 thoughts on “Eva’s Byte #185: Power of Persuasion

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