Blog – Eva’s Byte #148: Something’s Fishy!

Indie Authors require the patience and persistence of fly-fishing!

In Reel/Real Time—literally and metaphorically—I’ve been hauling bass since January along my WIP, Aida’s Fishing Ground, in the genre of Contemporary Women’s Fiction, set in Foster, Rhode Island.  Consequently, my novel trademark for integrating the locale’s historic landmarks, geographic entities, and regional culture is front and center.

I recently completed drafting chapter 3 (1807 words) which is devoted to one of the characters angling for bass in the Ponaganset River. At least two rules of thumb can be applied to an Indie author’s approach to marketing:

  1. While fishing, an angler must cross that fine line between spending too much time in one unproductive spot and moving on to another.

Comparably, an Indie author must evaluate strategies for their effectiveness in procuring book sales, staying the course with what works, and/or moving on to another strategy.

2.  Prior to fishing in a designated area, it behooves the angler to check the “fatty factor”—the detailed seven-day fishing forecast based on a 1 to 5 rating calculated per hour for every stream, whereby a factor of 5 indicates the fattest prospects for hauling bass or any other stock fish.

No such luck for an Indie author who must work all the angles to find his/her elusive readership with no guarantees for lucrative prospects whatsoever.

Best wishes to all Indie authors as we wade through social media on a daily basis in the hope of catching a sale through patience and persistence.

Authors Den:

Eva Pasco’s Amazon Page:

Blog – Eva’s Byte # 147: Getting My Sass in Gear!

My no-nonsense, minimal approach for shining at a book signing:

I’m ready to rock n’ roll, packin’ pulp fiction and nonfiction for a massive book signing event with 49 other local authors. Having received a gracious invitation to participate in the 3rd annual “Book Lovers Author Expo” hosted by the Cumberland Public Library on Saturday, February 17th, 1-4 PM EST, preparations are underway.

My “sass” is in gear for keeping things manageable—and real! Although you’re apt to find me greeting patrons of the literary arts wearing my signature-signing leopard attire, I don’t cart in bling—high-rise book posters, decorative lights, lamps, giveaway gadgetry, etc.—all of which strike me as pathetic ploys to get noticed.

Books should speak for themselves! What a novel idea, eh?

Getting my sass in gear is all about adhering to the KISS method: keep it simple, stupid! That said, this is the stuff I roll with, self-contained inside my cart, to an author event:

Boxes containing just enough books cuz you’ll be lucky to sell one, if any at all—10 – 100 Wild Mushrooms: Memoirs of the ‘60s because they’re lightweight at 230 pgs.; 5 each – An Enlightening Quiche and Once Upon a Fabulous Time because each book is a heavyweight, over 500 pgs.  Inside each book, I’ve enclosed a book card.  I’m carting three different kinds of signing pens corresponding with titles and totals.  From past experience, I’ve learned to keep these undercover, as some folks think nothing of helping themselves to a pen without feigning the slightest interest in my books.

Acrylic easels to display each book title: Sticking out of each title, a black oak tag bookmark with a typewritten price tag adhered; a larger easel for displaying my author photo and tagline: Eva Pasco – Rhode Island Author – Incorporating historic landmarks, geographic entities, cherished institutions, and regional culture.

Takeaway Flyers with pertinent information about my books, buying links, and websites.

A plastic container with individually wrapped candies. This has potential to give pause for engaging with someone standing in front of me.

Seeing I have no interest in getting a Square Credit Card Reader, and deal strictly in cash, I am prepared to make change.

Even though refreshments will be provided, I won’t leave home without snacks and bottled water. In for the long haul, I’ll have a few sharpened pencils and crossword puzzle books to keep myself occupied.

Getting one’s sass in gear is by no means a precursor to book sales. However, it does enable me to move through crowds and set up shop with the greatest of ease.

 Authors Den:

Eva Pasco’s Amazon Page:



Blog – Eva’s Byte #146: Special FEB Feature – “All about Love”

Looking for “love”? You’ll find it in an exclusive anthology of romantic poetry and novel excerpts from authors across the genres.  Turn the pages of ALL ABOUT LOVE—a Valentine’s Day Special Issue Magazine. Concept, design, and cover by Erika M Szabo—author, artist, graphic designer at Golden Box Books Publishing, where you’ll find this collection:

*Read and enjoy poetry and novel excerpts contributed by each author.  Click and enter to open your heart to the possibilities:

My author contribution is from Contemporary Women’s Fiction, An Enlightening Quiche.

On the subject of LOVE in this week’s blog, I couldn’t resist sharing two of my favorite quotes from my all-time favorite book and film about doomed romance:

Wuthering Heights by Emily Brontë – “My love for Heathcliff resembles the eternal rocks beneath: a source of little visible delight, but necessary.”

Casablanca – “Ilsa, I’m no good at being noble, but it doesn’t take much to see that the problems of three little people don’t amount to a hill of beans in this crazy world.”

Besides the invitation to read our romantic excerpts in ALL ABOUT LOVE, which hopefully will strike your fancy to acquire the book(s) from whence love springs eternal—comment by pasting your own favorite “love” quote from book or film.


Blog – Eva’s Byte #145: More Guts than Glory!

“More Guts than Glory”—the Indie Author Story!

Will I become a best seller? Will I get rich?

Que será, sera

Whatever will be, will be The future’s not mine to see

(My spoof of “Que Sera Sera,” a song first published in 1956, written by the songwriting team of Jay Livingston and Ray Evans; sung by Doris Day)

With electronic self-publishing, it’s become easier to be an author. This has made it harder than ever to sell a book. While it takes guts to write and publish a novel, it takes even more guts to strategize a marketing plan in the hope of enticing potential readers to purchase an eBook generally retailing from $.99 – $4.99. For the time being, a sporadic sale here and there may feel glorious, but I aspire to more. So, I pound the cyber pavement on social media every single day in my quest for glory.

While there’s no substitute for determination and guts to gain a foothold in this vast arena, opposing forces place obstacles along an Indie’s untrodden path to glory:

Facebook changes in displaying content mean that fewer people are seeing organic posts. As pay-per-click ads become more expensive, most Indies won’t have the means to compete. Therefore, it behooves Indies to rethink 2018: author groups and genre co-ops.

Despite setbacks, I’ve got the guts to persevere. Besides my inner drive, I credit my close-knit, author support group—the Indie Fabs, for their unwavering support and encouragement (Aliya DalRae, R.M. Gauthier, JB Richards, Lyra Shanti, and Joanne VanLeerdam).

I also take to heart stories of former struggling authors whose guts helped them attain glory (“The Writer’s Odds of Success” by William Dietrich, published by The Huffington Post and updated May 4, 2013):

Stephen King’s first big novel, Carrie, was rejected 30 times. He tossed it in the wastebasket, but his wife fished it out.

John Grisham’s first novel, A Time to Kill, was rejected 12 times, and he unsuccessfully tried to sell copies from the trunk of his car.

Judy Blume, who has sold 80 million books, got nothing but rejections for two straight years.

J.K. Rowling, the first author billionaire, had Harry Potter rejected by a dozen British publishing houses, and reportedly got into print, for a £1,500 advance, only after the eight-year-old daughter of a publisher pleaded for it.

“No guts, no glory!”

What would you title your life story?


Authors Den:

Eva Pasco’s Amazon Page:

Blog – Eva’s Byte #144: My January Thaw

In my neck of the woods we’ve already experienced that mid-winter rise in temperature which occurs in January. An Indie author, I’ve experienced my own mid-winter spiritual rise through an increase in production for my WIP: Contemporary Women’s Fiction—Aida’s Fishing Ground.  What may have started off slowly at the beginning of 2018, gained momentum from mid-January.

Every Indie author has his/her signature style, writing goals, and work ethic.

Adhering to my author signature of incorporating historic events, geographic entities, and regional culture pertaining to my native state of Rhode Island, I’ve conducted plenty of research on the rural town of Foster, which is wending its way through the novel.

Striving to blur the lines of demarcation between fact and fiction, this week, for the juncture of chapter 2, I found it necessary to research “fly-fishing” even though my novel is not about “fishing” per se. Another one of my author signatures is that of creating a book title with multiple meanings.

During my January thaw, I’ve managed to draft the prologue, chapter 1, and the beginning of chapter 2 at 2,416 words.

While other Indies are probably dancing circles around me for daily word input, steadfast in their goal to publish a few to several books this year, I’m resolute in “angling” my way.

Authors Den:

Eva Pasco’s Amazon Page:


Blog – Eva’s Byte #143: R-r-roar!

I’m an Indie author, hear me r-r-roar!

I’m resilient

I’m invincible

I’m an indie author

(Inspired by “I am Woman,” a song written by Helen Reddy and released in 1972)

The onset of the New Year has granted me reason to roar:

An Enlightening Quiche, in the category of Contemporary Women’s Fiction, is one of the judges’ finalists in the 2018 Golden Book Award contest. Anyone who has read my book, or any one of the featured finalists, you’re welcome to add a comment in contribution to the “Readers’ Choice Award” contest.

A recent review for An Enlightening Quiche was published in January’s issue of Indie Publishing News, Issue 20.

An excerpt:

Most writers put words together in an attempt to create an understandable story. Few writers are considered artists who bombard the pages with vivid colors of vocabulary. Eva Pasco is an artist. Her book, “An Enlightening Quiche,” is a gallery in a novel.

I’m looking forward to an upcoming interview conducted by speculative fiction author Bryan Aiello via his “Stories on Creativity” podcast on January 19th @ 8 PM EST.

Hear my r-r-roar for laying the foundation of my WIP in the genre of Contemporary, Aida’s Fishing Ground! Having written the prologue, I’m underway with chapter 1.

May every Indie author have something to roar about to stave the anguish over sluggish, sporadic, or stagnant book sales.


Authors Den:

Eva Pasco’s Amazon Page:

Blog – Eva’s Byte #142: In Defense of the Prologue

Just as I believe every writer should heed his/her own voice rather than sell their artist’s soul to follow trends in the hope of increasing book sales—follow your instincts when it comes to formulating or foregoing a prologue.

Defined as an opening to a story, the “prologue” has potential to establish context, provide relevant background details, establish tone, introduce a theme, or provide thumbnail insight into the main characters.

An Indie author who devoted considerable time this week to writing the prologue for my WIP in the genre of Contemporary—Aida’s Fishing Ground—I view the prologue as a vehicle to provide just enough information to entice the reader to delve into the story.

I take umbrage with negative feedback about prologues:

  1. They’re out of vogue as most readers find them boring and want to jump right into the story.
  2. They’re considered an information dump of incidental overload.

A writer who is also an avid reader, I’m fond of saying that I write books I’d like to read. Hence, as my own harshest critic, I’m confident my prologue has its mojo working by establishing the setting, staging the tone, and providing story direction and focus to pique the reader’s curiosity.   It’s not full disclosure, but rather an opening or lead-in, as is the nature of a prologue.

It’s my opinion that critics need to give potential readers more credit. I refuse to believe that an avid reader is looking for a jiffy-fix rather than a soulful journey which begins with a prologue.

Authors Den:

Eva Pasco’s Amazon Page:

Blog – Eva’s Byte #141: Blizzard Conditions

A powerful winter storm referred to as a “bomb cyclone” due to barometric pressure expected to drop at least 24 millibars within a time frame of 24 hours, holds the Northeast hostage in its grip. New Englanders are battening down the hatches as lots of snow, bitter cold, strong winds and blizzard conditions prevail.

An Indie author confined to the comforts of home, I intend to make inroads with my writing, hoping my efforts aren’t hindered by a power outage. Holding steadfast to a promise made to myself for the New Year, I’ve dabbled with my WIP in the genre of Contemporary.

As my signature trademark is that of incorporating geographic entities, historic landmarks, and regional culture inherent to my native state—I established the setting for Aida’s Fishing Ground (current working title): Foster, Rhode Island.

Prior to taking a drive through the town to better appreciate this locale, the setting inspired me to compile preliminary research to ground my fictitious story in realism, thereby blurring the lines of distinction between fact and fiction.

Meantime, delineating characters and plotting scenarios are channeling my imagination to cerebrally compose my story by adopting the “pantser” approach to writing it.

Should blizzard conditions force their hand in causing a power outage, I’ll resort to pen and paper, feeling some affinity with those great writers of yesteryear who produced their literary masterpieces by candlelight.


Blog – Eva’s Byte #140: A Fork in the Road

Ready or not, 2018 is coming around the bend. No time like the present to weigh my options as I approach a fork in the road along my literary journey. An arduous journey taken despite setbacks, hairpin turns, and rude awakenings—I’m weighing my options as an Indie author.

“Do I really want this, or am I doing it for the prestige, or because I think I should?”


Self-guilt wreaks havoc at the prospect of quitting and leaving my Contemporary Women’s Fiction novel, An Enlightening Quiche, in the lurch after it has merited: 2018 Golden Box Books Semifinalist; 2017 Summer Indie Book Awards “First Place, Best Contemporary”; ATAI 5-Star Badge; Readers’ Favorite 5-Star Seal; Midwest Review (5-Stars).

As 2017 comes to a close, I’m also proud of having compiled a Nonfiction Memoir Collection in October— 100 Wild Mushrooms: Memoirs of the ‘60s.

In December, I contributed the novella,Mr. Wizardoto a co-authored anthology of reimagined fairy tales for grownups, Once Upon a Fabulous Time, in conjunction with Indie Fabs: Aliya DalRae, R.M. Gauthier, JB Richards, Lyra Shanti, and Joanne VanLeerdam.

Herein lie the options presented at a fork in the road, with no guarantees for a significant increase in sales via either direction:

Write my next novel at my own pace, without setting a deadline. Stay the course with low-key marketing by posting free Facebook ads in promo groups (no Twitter account; no newsletter or swaps; no standalone author website).

Or, step up my writing to the tune of publishing a book per month. Perfect the trial-and-error method of fine tuning “key words” and shelling out money for targeted Facebook and Amazon ads that may result in clicks, but not necessarily yield sales.

Here we go ‘round the mulberry bush: “Just because a venture doesn’t make much money, doesn’t mean that it’s not valuable. The pursuit of dreams is part of what makes up a well-rounded life.”

Hence, I’ll pursue my dream of becoming an established author on my terms as I have right along.

Blog – Eva’s Byte #139: Offsets

‘Tis the season for shouts of “ho, ho, ho!” For an Indie author such as myself, it’s the lament, “no, no, no!” All the hustle and bustle in preparation for the Christmas holiday may be the culprit for sluggish, sporadic, and stagnant book sales as of late.

Yet, the offsets outweigh the setbacks:

*My Non-Fiction Memoir collection, 100 Wild Mushrooms: Memoirs of the ‘60s won the “Golden Squirrel Independent Book Award for Best Non-Fiction”!

Within the span of a week, this Work received two more 5-Star reviews.

*I won a promo for Golden Box Books Publishing Services, January magazine.

*I won a contest sponsored by Rose Montague’s “12 Days of Book Buying Christmas Event”, and selected the Kindle copy for Walls of Silence by Helen Pryke:

Local News:

*A photographer from The East Providence Post snapped several author photos for an upcoming article featuring my Non-Fiction Memoir collection published this past October.

*I received an invitation to participate in the 3rd Annual Book lovers’ Local Author Expo at the Cumberland Library in February.

For an Indie author, success isn’t defined by the amount of book sales. It’s about asserting one’s visibility for the recognition our literary endeavors deserve.